The latest TV project from LeBron James’ company has an air date.
Cleveland Hustles, a reality series announced in January, will premiere Wednesday, Aug. 24, at 10 p.m. on CNBC.
According to CNBC, “NBA superstar LeBron James and his longtime friend and business partner Maverick Carter will give four up-and-coming local entrepreneurs the chance to realize their own dreams while also helping to revitalize a neighborhood in Cleveland.
“Four of LeBron’s and Maverick’s trusted business experts will be enlisted to help give the fledgling entrepreneurs the chance of a lifetime — financial backing, expert guidance, and a storefront to launch their enterprise. Over the course of the season, viewers will see if the entrepreneurs have the ambition, creativity, and hustle necessary to succeed — and in so doing, help a neighborhood that desperately needs investment,” the network says.
Production has just begun, a CNBC representative said. A host and investors taking part in the show will be announced later.
The series comes from SpringHill Entertainment, James and Carter’s company, and from Magical Elves, a company specializing in reality shows including Cold Justice, Braxton Family Values and Top Chef.
— Rich Heldenfels